Jim Caudell

DISC+Plus Profiles: Co-Founder & CMO | Certified Innermetrix Consultant | DISC+Plus Assessment Specialist

Most companies buy assessments. Very few actually use them.
That gap is the whole reason I do this work.

I’ve watched organizations spend real money on behavioral assessments, hand people a PDF, and then wonder six months later why nothing changed. The assessment wasn’t the problem. Nobody ever showed the team what to do with it.

I co-founded DISC Plus Profiles to close that gap. First, we removed per-report pricing that forces companies to assess only their executives, and second, we made sure the data actually reaches the people who need it.

What I actually do

I work directly with HR, talent acquisition, and L&D teams implementing assessment-driven programs. In practice that means:

  • Hiring accuracy — matching behavioral profiles to role requirements before day one, not diagnosing the mismatch after a bad hire costs up to 30% of that employee’s annual salary.
  • Team development — turning behavioral friction into a shared language. Most team conflict isn’t a people problem; it’s a style problem nobody named.
  • Leadership coaching — helping leaders recognize their own natural and adaptive styles, and adjust deliberately instead of by accident.
  • Program adoption — the unglamorous part. Getting assessment data into performance conversations, onboarding, and team meetings so it doesn’t die in a folder.

I’ve personally guided hundreds of DISCovery sessions and consulted with organizations across manufacturing, healthcare, professional services, and education industries.

Credentials

  • Certified Innermetrix Consultant (CIC)
  • DISC+Plus Assessment Specialist — certified in Innermetrix DISC, Values Index, and Attribute Index interpretation
  • 16 years working with behavioral assessment data in business settings
  • Co-Founder & CMO, DISC Plus Profiles LLC

DISC+Plus assessments are rigorously tested. Validity, reliability, and adverse impact studies meet or exceed EEOC and APA recommendations for use in hiring, training, and human capital management.

Where I focus

Jim Caudell, Co-Founder of DISC Plus Profiles.