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Here’s an example. Have you ever stopped yourself in the middle of a task and asked: ‘Why am I doing this?’ The most common answer is, ‘Because I have to.’
We all have to do things we don’t really want to do, but did you ever notice that some tasks that drain your energy actually fire other people up?
Same task. Same deadline. Same resources to get it done. But if that task is an energy suck for you, it seems to take FOR-EV-ER. And the results just never feel good enough.
Give that task to someone who gets fired up when they do it, and they fly through it with ease. And they’re incredibly pleased with the outcome.
What’s behind that disconnect?
It has to do with what you value. What motivates you.
We all get excited by different things. For some, feeling harmony and balance while working on a project is what lights their fire. Others gain a great sense of accomplishment when they can compete for rewards. Still others don’t care about the rewards so much as they want to do things in their own unique way.
We’ve identified 7 categories of values that drive our efforts. They are:
Let’s assign the same task to individuals motivated by each dimension and explore the different ways it might make them feel, how quickly or slowly they might approach it, and what it may do to their energy.
The Task: Contact a list of 50 current clients to inform them of a new product release, which will increase their monthly fee by 10%. Reps receive a bonus for every client who signs up.
The Aesthetically driven will want to get to the bottom of that list ensuring that every client has the same information and can make an informed decision about whether or not they need the new release. The bonus would be nice but it’s more important that the new release info is given equally to everyone.
Those possessing a high Economic drive will be all about the results. That bonus is the thing that makes this task most attractive. Contacting the clients is just the means to the end.
Try to give the Individualists in the group a script to follow to have those conversations and they’ll struggle to stay on task. They’ll be fine presenting the new product but want to talk about it in their own unique way.
Your Politically motivated folks will enjoy the task because they get to be seen as experts imparting new wisdom. They like to exhibit their influence over clients.
You’ll want to spend some time explaining all of the benefits the clients can expect with the Altruists in the room. What’s in it for the clients? Who will benefit and how?
Regulatory team members will need to know all the steps of the process you want them to follow. Checking off the boxes at each milestone is a key motivator so they can feel accomplished.
Your high Theoreticals will also need a little extra time. They’ll desire to have all of the research and details about the new release so they can feel educated before they start sharing it with clients.
Being aware of what motivates the members of your team allows you to make some decisions about who you may need to do what.
Allow your team’s motivators to guide how you assign tasks. If your turnaround time for a project is rather fast and rewards-based, tap into your higher Economics and Politicals. If you have a more flexible timeline, you can take the time to share more details, create solid processes, and allow your higher Regulatory and Theoreticals to tailor their approach as they wish.
What you’re trying to do here is give people a chance to shift their perspective from:
to
The simple shift in perspective changes a time suck into a time expansion and you can feel the energy of your team transform.
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